Building Drew AI / Gurgaon, India

Hi, I'm Nikhil — I build AI products operators actually trust.

10+ years shipping data products. Now building Drew AI — an LLM-powered analytics platform for Shopify D2C brands.

AI Product Manager · DataDrew AI.

Now

What I'm working on.

● Active · May 2025 → Present

Drew AI — the AI analyst for D2C founders.

AI Product Manager · DataDrew AI

Drew AI is an LLM-powered e-commerce analytics layer for Shopify brands. We pull Meta Ads, Google Ads, and GA4 data, run it through dedicated agents per source, and surface decision-ready insights with confidence scoring and human-in-the-loop controls.

It's the product I wish I'd had at Amex — answers, not dashboards. Recommendations, not charts you have to interpret.

→ datadrew.io
Selected Work

Three projects worth opening.

Story-first case studies — the problem, the call I made, what shipped. See all 8 →

[01]
Multi-Agent Reporting for E-commerce
Drew AI · Three dedicated LLM agents instead of one — depth beats breadth in agentic systems.
Read →
[02]
LLM Eval Infrastructure with LangSmith
Drew AI · Four-tier evals: data accuracy, hallucination, recommendation quality, latency.
Read →
[05]
A/B/n Testing at $100M Scale
Amex · 30+ experiments across 6+ markets. Decision velocity beat statistical purity.
Read →
Where to next

Three ways to dig in.

Work
8 project case studies with charts. Drew AI, Amex experimentation, ML, SEO at scale.
About
Bio, career timeline, depth map of skills, and what I do beyond the day job.
Contact
Email, LinkedIn, GitHub, phone. Plus three of my favourite recent posts.