Delhi, India

Creating value for end user through AI.

10+ years across AI, product, and analytics.

  • 2025 → Now · DataDrew
    AI Product Manager. Building Drew AI — multi-agent reporting, eval infra in LangSmith, MCP integrations across the D2C stack.
  • 2020–2025 · American Express
    Manager · Product Analytics. Led A/B/n testing across 6+ international markets, ML anomaly detection on revenue pages, SEO across 150K+ URLs, mentored a team of 6.
  • 2018–2019 · EXL Analytics
    Credit Risk Analyst. First production model — income prediction with linear regression. Owned segmentation, uplift, governance, stability monitoring.
  • 2013–2016 · Jindal Steel & Power
    Supply Chain Analyst. Theory of Constraints on the plant floor — cut inventory ~17%, improved OTIF rates. Marketing analytics for Wire Rod, 50K-ton production planning.

Mechanical engineer → analyst → AI PM. Each step changed the next.

American Express, 2020–2025. Manager · Product Analytics.

  • A/B/n testing on revenue-critical pages across 6+ international markets
  • Referral conversions improved ~15%
  • Cohort-targeted variants drove 18–25% lift over generic ones
  • Tests tied to billed revenue lines, not vanity metrics
  • Outcomes fed multi-year customer insights packs that shaped product strategy

The win wasn't any single test — it was the system that let us run them all without losing accuracy.

End-to-end ownership at Amex: hypothesis → power analysis → variant design → ship → measure → roll-out.

  • Decision velocity improved ~1.5 weeks per cycle — compounds to 45+ weeks back into the roadmap across 30 tests
  • Built supporting infra: Bot Identification System to clean experiment data, ML anomaly detector for revenue page regressions
  • Categories: copy tests, layout, personalisation, funnel optimisation, cross-market localisation
  • Results presented at VP/SVP/Director level and translated into roadmap inputs

The system mattered more than any single test.

American Express, as Manager · Product Analytics.

  • Owned reviews, coaching, and career development for a team of 6+ data scientists
  • Delivered VP/SVP/Director-level presentations translating findings into product strategy
  • Set up team rituals: weekly tech reviews, presentation prep, stakeholder craft
  • Several alumni now in senior IC / leadership roles across the industry

In analytics, the team is the product. You don't ship without them.

Now

What I'm working on.

● Active · 2025 → Present

Drew AI — analytics for Shopify D2C brands.

AI Product Manager

Drew AI pulls Meta Ads, Google Ads, and GA4 data through one agent per source. Answers get a confidence score and a human review step before they reach the founder.

Selected Work

Three of the eight.

Each one is a case study — the problem, the call I made, the outcome. See all 8 →